by Steve Musser

3 Reasons Why Every Realtor Should Be Using Video (And How To Start Today)


As a Realtor, video is becoming more and more important when marketing yourself online, whether through social media, your website, or even email newsletters. In fact, it is projected that by 2021 80% of all internet traffic will consist of video. Adjusting your marketing plan to incorporate video that highlights your brand, listings, and community allows you to build your portfolio and be easily found among the competition.

Still not convinced? Take a look at the following 3 reasons why every Realtor should be utilizing video marketing.

Go Where the People Are

Technology trends have drastically changed the best approach to find new clients. The average person watches more than an hour and a half of online video content per day, with around 15% averaging more than three hours. If you are not taking advantage of this window of opportunity for your marketing, you are leaving money on the table.

Video Content Sparks Engagement

53 percent of consumers report engaging with a brand after viewing a video on social media. The most common follow up actions reported were visiting the brand’s website (20 percent) and conducting further research (20 percent). If you are not using videos to capture your audience, someone else is. Not sure where to start? Incorporate video into your listings and dedicate some time to recording yourself answering some of the most common questions you face as a Realtor to present on social media.

Present A Lifestyle – Form an Emotional Connection

While the physical aspects of a property (i.e. square footage, number of bedrooms) are still important, the current era of buyers are more interested in what lifestyle the home and community have to offer. In fact, 78% of home buyers surveyed in NAR’s 2013 Community Preference Survey stated that neighborhood quality is more important than the size of the home. Utilize video to trigger the emotional connection to the property from your prospective buyer, such as highlighting an amazing outdoor space overlooking the night life for a downtown listing.

About Steve
Steve is the Director of Social Media Marketing for Wow Video Tours. As such, he works to assist Realtors best utilize the photo and video content from their listings to enhance their social media presence.
3 Reasons Why Every Realtor Should Be Using Video (And How To Start Today)