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by Jessica Crawford

A picture is worth 1,000 words. I’m sure you’ve all heard that saying before. But consider this: a picture is worth 1,000 words, but video tells the full story. You may not have heard that one before. Probably because I just invented it.

It’s true though. When our vidtographers take photos of the home, they capture great details about the property.  You can see how many bedrooms the property has, the updated kitchen and the large basement. What you can’t see, however, are the things that video highlights so well. The floorplan. How the bedrooms connect. Whether that office you’ve always wanted is on the first floor or second.

If a home buyer has a new baby and wants a home with three bedrooms, being able to see that the three bedrooms are in the same hall vs. the master is in a separate part of the home, may be what makes them more interested in the property, schedule a showing or put in an offer.

Video, combined with great descriptions and beautiful photos, is a great way to allow potential buyers tour the home, from the comfort of their couch or on their phone while on lunch break.

Another reason video is so important is for your marketing on social media. Did you know that YouTube is the second largest search engine on the web? Did you also know that Facebook and Instagram give more boost to posts that have visual content attached? Posts with native video are also boosted more than posts without video or with photos alone. The same goes for other social media and branding platforms.

The best way to get your listings or branding posts on social in front of more eyes is to have captivating video included. Whether you’re looking for potential buyers on your latest listing or you’re trying to reel in that next seller in this hot market, video is the way to go.

Jessica Crawford
About Jessica Crawford
Jessica has a Bachelor's of Science in Journalism and enjoys writing in her free time. She has worked in the scheduling department for Wow Video Tours since 2016.
The Importance of Real Estate Video (and Why You Should Use It)