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by Jessica Crawford

A common buzz word in most industries these days is “brand awareness” and one of the best ways to build brand awareness is to show up higher than your competitors in results on search engines like Google. The way of achieving these higher rankings is called Search Engine Optimization, or SEO. For those unfamiliar with SEO and the algorithms involved, it can be difficult to navigate. Here are some simply tips for using SEO for your brand awareness.

1) Have Quality Content

It’s not enough just to blast SEO keywords on every piece of content you put out on the web. “Best Realtor Ohio” appearing on every blog post, YouTube video and page on your website won’t necessarily get you to the top of the search results for that keyword, if your content supporting it isn’t high quality. You need to provide an added value to your potential clients with useful information they can use whether they choose to patronize your business or not. Doing SEO wrong can hurt you worse than not doing it at all.

2) Be Mobile Friendly

No matter where you’re posting your content, if your website, blog or video isn’t optimized for mobile devices, the algorithm will punish your site in the search results. Mobile accounts for such a large portion of all searches online, that mobile-friendly pages and sites are given a higher weight than ones that don’t load well.

For a blog or article, this means having headers, bullet points and numbered lists. Make it easy for someone to skim and be succinct. Websites formatted for mobile will allow for vertical scrolling instead of horizontal and will avoid large ads or popups that take over the screen and make the page more difficult to navigate.

3) Be Selective in Keyword Choice

If you want to show up in the search results for “top buyer realtor” then your content should not only use those keywords but show it as well. You’ll want to choose a variety of keywords in which you would like to show up for (there are a lot of tools out there to find good keywords and see which ones are returning results to your site) the results. You’ll want to avoid keywords that you don’t want associated with. Take a look at what your competitors are using on their website. That can give you a good idea of what you should be using too.

Jessica Crawford
About Jessica Crawford
Jessica has a Bachelor's of Science in Journalism and enjoys writing in her free time. She has worked in the scheduling department for Wow Video Tours since 2016.
Using SEO to Build Your Brand